Folk Genre conventions

A convention is a selection from among two or more alternatives, where the rule or alternative is agreed upon among participants. Often the word refers to unwritten customs shared throughout a community. - Convention Wiki page

All types of genres have codes and conventions which can be seen to be used consistently throughout music videos. For example, a convention of a pop music video is often bright colours and lip syncing.

Folk music video conventions include the use of instruments. Folk is seen to be quite an 'organic' genre and the artists showing their instruments implies that they make their own music and it is not computer generated. These instruments include acoustic guitars, banjos, violins, double bass and more. 

                                                                       

Folk music videos are often set in quite rural areas outside, woods and the seaside are common filming locations. A reason for this is that it is more feasible for an artist with a lower budget than that of a mainstream pop star with the support of a large management behind them and also it reflects the mood and atmosphere of the song.

Neutral colouring is often opted for in Folk music videos. The natural colours fit with the idea of the music being 'organic' as I mentioned earlier and it allows the audience to concentrate more on the music than bright colours. 

Many camera shots in folk music videos seem to be hand held, whilst they aren't shaky it is clear that there is movement. A variety of shots are used including close-ups, long shots, establishing shots and more. Editing and camera is often very slow paced and the speed increases or decreases depending on the tempo of the song/verse.