Ben Howard keeps a theme throughout his promotional material. When promoting the song 'Keep Your Head Up', Owen Tozer who made Ben Howard's digipak also created this promotional video. The video is quite simple but it is eye catching as may make someone want to know more about Ben Howard. It keeps to the same appearance that is present within Ben Howard's music video but does not contain Ben singing or performing. It is a feelgood video which relates well to the message of the song, the mise en scene is fitting with folk music and the song being promoted plays in the background throughout.
It is common for a smaller artist to have all of their branding dealt with by one person as it keeps continuity across a range of media platforms and if there is a good relationship between the creators then the results will consistently work for the artist. Owen Tozer also created a Ltd edition screen printed poster for Ben Howard's outdoor gig on the beach in Cornwall. Printed in metallic gold ink on cobalt GF Smith card (50x70cm).
The poster is very minimalist but effectively communicates the message of where and when Ben Howard is performing. The words speak for themselves and the simple shapes make for striking imagery.
The poster below is quite different but still fits with Ben Howard's vintage feel and the arrangement of images are pleasing to the eye. This would work successfully as tour merchandise. (Photo based merchandise for Ben Howard's 2012 Every Kingdom world tour.
Photography by Roddy Bow.)
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