Digipak analysis: Tom Odell - Long Way Down

Long way down is Tom Odell's debut studio album and was released in June 2013. The cover of the album is simple and has very little editing involved, as many other folk/indie albums do not. The cover abides by the rule of thirds with the album name in the top left hand corner and Tom Odell is stood within the right third of the image. The font is capital letters, like Ben Howard's is, it is a bold font in white and black. The image of Tom Odell is in shallow focus, Tom is the main feature of the image and the focus makes the background look rather pretty, with the lights becoming flared. The colouring of the image is somewhat faded which fits with the vintage theme that is often seen in folk music. 

The back of the case contains an image of a brick wall which is a partial image of Tom Odell running up some stairs. The wall makes an effective background and fits well with the colour scheme of the digipak. Tom is wearing the same outfit which can be seen of the front cover, this shows a sense of continuity between the two sides. The font used is capital characters which makes them a stand out feature of the back cover, they are aligned to the right hand side of the image and fit the rue of thirds like the front cover did. On the bricks chalk writing can be seen, although it is not clear what this writing says, it makes the album feel more playful when teamed with the image of Tom running up the steps, as the front cover seems rather serious. 

The legal information and record label is printing in small font at the bottom of the case on the back, whilst it is readable it is clear that it is not a key feature of the case design. The spine of the album is a charcoal black which ties in with the colour of the bricks, Tom Odell is written in white to make it stand out from the black and 'Long Way Down' is written in a very similar teal colour to the colour of Tom's shirt in the images on the case. 

The CD shows the length of the various songs, this was a feature that some artists opted for on Vinyl albums. The CD is a simple design and features the record label as quite a main feature on the disk. The booklet on the left makes thanks from Tom Odell to his family friends and everybody that has supported his music which seems very sincere. The inner part of the booklet shows pages of scribbles and writing of lyrics of the songs, this is a very personal thing to show and demonstrates how Tom Odell really pours himself into the creation of his music. This is also supported by the fact that 'All songs written by Tom Odell' is written on the back of the booklet.