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30 Second Prelim Evaluation

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Planning of my work When planning my work I carefully researched what type of shots are used in successful music videos and as a group we...
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Richard Dyer's star image theory

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Richard Dyer developed the idea that the viewers' perception of a narrative is highly influenced by the image of its stars and that prom...
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Laura Mulvey's male gaze theory

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Laura Mulvey's male gaze theory deals with how an audience views the people presented within a media text. Laura Mulvey created the theo...
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Julia Kristeva's intertextuality

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Julia Kristeva said that every media text is somehow related to another media text, whether this be inspiration, copying for comedic value o...
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Levi Strauss binary opposition theory

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Levi Strauss' binary opposition theory identifies how within media texts, most commonly films, there is a binary opposite between two ch...
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Stuart Hall's preferred reading theory

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Stuart Hall proposed the idea that as an audience we must decode messages that the media have encoded us to hear and see. Hall was conce...
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Final 30 Second music video: The Weeknd - Earned It

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Final 30 Second Music Video: The Weeknd - Earned It
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Editing our 30 second music video

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We chose to use iMovie when editing our 30 second music video, it was an easy programme which suited the editing we required and we were fa...
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Filming 30 second music video

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The filming of our music video was very successful, as it was only for a 30 second clip and we filmed in one set with one outfit, we were ab...
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Videos and photos used when projecting background of 30 second musicvideo

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Below are the images and videos which we will be projecting onto Rosie for our music video. These images are taken in London and New Yo...
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Story Board for 30 second music video

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Costume, prop and equipment list for 30 second music video

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We have chosen to keep the setting of our 30 second video very minimal as we don't want it to distract from the main imagery. We have ch...
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Analysis of PBR&B music video

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Frank Ocean - Swim Good The mise en scene of the video relates to the style of Japanese films, from the costume choice, to the text a...
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Analysis of PBR&B genre

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PBR&B (also known as hipster/indie R&B)  PBR&B was a term which was originally used in 2011 by music writer Eric Harve...
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