Richard Dyer developed the idea that the viewers' perception of a narrative is highly influenced by the image of its stars and that promotional materials control the way the audience is likely to view the film. One of the reasons that many stars become so influential and that they are given the title of 'pop stars' is because they are promoted to this status by their management. This is done through publicity stunts to do with their lives, attending premiers/high publicity parties and features in magazines. Stars are constructed as a specific image, often with a USP which they are well known for which can be easily copied or imitated.
An example of this is Ariana Grande, she has essentially established a 'brand' for herself having a high ponytail and wearing cat ears, this is immitated by fans all over the world and has become almost iconic to her image:
Another example is JLS and their six packs. In almost every one of their music videos the are shirtless or lift their shirts so that their muscles are visible:
" A star is an image not a real person that is constructed out of a range of media materials"- Dyer, 1979.
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