Planning of my work
When planning my work I carefully researched what type of shots are used in successful music videos and as a group we carefully planned out in detail the concept for the music video. Whilst detailed to what we were planning, because of time constraints our planning was not as strong as it could have been. We created storyboards and planned the overall appearance of the music video however, we filed to carefully think about the composition of each shot. Whilst our end product looked good we could have planned each shot more carefully linked with the images and videos we would be projecting to ensure that each image was effective and would suit the framing of the shot.Analysing existing videos from my genre
Our analysis of existing videos from existing genres was successful, we analysed different videos and all found that Laura Mulvey's Male Gaze theory was present in most PBR&B music videos. Because of this trend we made sure that there was an element of the Male Gaze Theory present within our music video. This was present within the costume of the video as we dressed Rosie in a man's white shirt and she wore red lipstick. One of the shots of our video was a panning close up from Rosie's lips down to the buttons of her shirt.
The first slow motion mid shot of Rosie flipping her hair round could also be deemed to be quite seductive.
We found that in existing music videos of the genre all had very strong colour contrast between dark colours and bright, muted colours. We noted this and made sure that the room we filmed in was dark and used images which had similar colour schemes to current PBR&B music videos. The image shot above's colour scheme was inspired by this image from one of The Weeknd's music videos:
To achieve the colour scheme in the image above we projected the image below of lights which I took at Christmas time in London.
I was very happy with the final appearance of this shot.
Next time I will analyse more than one video from a genre to make sure that I am representing the genre as a whole rather than just one or two artist's styles. I will also use more techniques of presenting my work such as Prezi and making videos etc.
Creating a 30 second music video
The overall production of our music video was successful. The shots we filmed were very effective and followed the storyboard created. The angle which I had to film from due to the positioning of the projector was slightly awkward and we could not use a tripod. Next time I film I will try to find a way round the issue so that a tripod can be used to make sure the shots are not at all shaky.
The editing of our music video was smooth. We used iMovie to edit the video. Next time I edit I would like to experiment with using Final Cut Express. iMovie required us to line up the shots one after another so each one had to be trimmed, sometimes by even a tenth of a second, so that the clips are lip synced with the music. On Final Cut I am aware that the shots can be lined up on different 'channels' and moved to fit the music, this would be a more accurate way of editing the video as it would be easier to line up the lips moving with the lyrics of the song.
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