Music video 'recipes'

Performance Music videos Recipe -

Add shots of artists performing to your bowl (can be live stage variant)

Add in the artist in 'real life situations' e.g warming up

Stir these together until you have some close ups of the artist

Add flavouring of a particular visual style the goes with the artist (particular clothing/props etc)

Finally, sprinkle an unusual performance space of the top (e.g a field or rooftop)

Maroon 5 - Sugar

Narrative Music Video Recipe -

Start with a whisk to make the video fast paced with lost of shots and cutsAnd a spoonful of intertextuality (these can include other films, videos or TV)Stir in a start, middle and endChop up some contradiction to lyrics to add inAdd a sprinkle of mimicking of film genresBake until the artist is a part of the story, or an observer who is separate to the narrative based on your preference.

Taylor Swift - Love Story 

Concept Music Video Recipe -

This recipe is completely up to you, it often contains unusual elements but the rest is your decision.

Gotye - Somebody That I Used To Know