Julia Kristeva said that every media text is somehow related to another media text, whether this be inspiration, copying for comedic value or by accident. Intertextuality ids used quite often within comedic settings, the television show The Simpsons often references other films or TV shows and will sometimes base entire episodes around them. The interpretation of these texts is dependent of the audience having a prior knowledge of the text that is being referenced.
Within music videos, referencing other texts may bring back nostalgic memories, grab the attention of the audience or create new meanings. An example of intertextuality within a music video is
Iggy Azalea - Fancy (ft Charli xcx). The Music video is a direct reference to the film
Clueless (1995).
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