The uses and gratifications theory focuses on the notion that audiences are not passive and actively seek out media outlets and products whi...
Music Video Analysis - Justin Bieber Where Are U Now
Justin Bieber's newest music video sees Justin teaming up with Skrillex and Diplo to create a video which has 'artistic flair...
30 Second Prelim Evaluation
Planning of my work When planning my work I carefully researched what type of shots are used in successful music videos and as a group we...
Richard Dyer's star image theory
Richard Dyer developed the idea that the viewers' perception of a narrative is highly influenced by the image of its stars and that prom...
Laura Mulvey's male gaze theory
Laura Mulvey's male gaze theory deals with how an audience views the people presented within a media text. Laura Mulvey created the theo...
Julia Kristeva's intertextuality
Julia Kristeva said that every media text is somehow related to another media text, whether this be inspiration, copying for comedic value o...
Levi Strauss binary opposition theory
Levi Strauss' binary opposition theory identifies how within media texts, most commonly films, there is a binary opposite between two ch...
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