Planning of my work When planning my work I carefully researched what type of shots are used in successful music videos and as a group we...
Richard Dyer's star image theory
Richard Dyer developed the idea that the viewers' perception of a narrative is highly influenced by the image of its stars and that prom...
Laura Mulvey's male gaze theory
Laura Mulvey's male gaze theory deals with how an audience views the people presented within a media text. Laura Mulvey created the theo...
Julia Kristeva's intertextuality
Julia Kristeva said that every media text is somehow related to another media text, whether this be inspiration, copying for comedic value o...
Levi Strauss binary opposition theory
Levi Strauss' binary opposition theory identifies how within media texts, most commonly films, there is a binary opposite between two ch...
Stuart Hall's preferred reading theory
Stuart Hall proposed the idea that as an audience we must decode messages that the media have encoded us to hear and see. Hall was conce...
Final 30 Second music video: The Weeknd - Earned It
Final 30 Second Music Video: The Weeknd - Earned It
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